As organizations focus on closing out the year strong, most leaders already have one eye on the new year and what they hope to achieve as a business. If your organization doesn’t have a formal goal-setting process in place (or you have one that needs some work) this is a great opportunity to make a big impact.
If you’re paying a marketing agency for blog writing services, it’s more important than ever to make sure that investment pays off. In this blog post about blog posts, I'll share how to get the biggest bang for your blogging buck.
Think about some of the world’s most recognizable brands, like for example, Starbucks. Most of us can spot that round, green Starbucks logo from a mile away. Now think about some of Starbucks’ brand attributes — the things they’re known for — like friendly service, comfortable atmosphere, free wi-fi, and a wide variety of coffees and teas.
The 3C Podcast: How Building Revenue Teams Can Bring Together Marketing and Sales with Nicole Klemp of 6sense
Nicole Klemp is the Content Director at 6sense, a B2B account engagement platform that’s seen tremendous growth in the last year. Nicole explains that part of the company’s success has been the alignment between the revenue and marketing teams and the quality video content that they publish and never gate.
“When I grow up, I’m gonna be a builder,” says my almost-five-year-old as he builds yet another house with his LEGO bricks. He loves when we drive by construction sites and can name every piece of equipment he sees.
Lately, I’ve wondered: When did we stop encouraging our kids to pursue blue-collar careers? And with the speed of technology, what will those industries look like in 13 years or so when my son graduates from high school?
Thinking about making a career transition? We’re learning all about that this week with Nicole Klemp! In this episode of Business Edge, Nicole and Chrissy discuss transitioning in and out of the for-profit and nonprofit world, as well as the lessons they’ve learned throughout these transitions.
Customer service today is customer-driven and omnichannel. When someone is reaching out to your brand on social media, you need to be listening and ready to respond. While we find that most companies want to include social as an integral part of their Customer Experience, many feel like they don’t have a good plan or strategy in place to address comments or inquiries.
The transition to an account-based go-to-market strategy can be a bit scary for marketers and sellers. In most areas of business (and life in general) change is rarely easy, even when you truly believe the outcome will be a positive one. We hear from marketers pretty regularly who really do believe in the value of an account-based approach — and are perhaps even employing some ABM tactics — but just don’t know how to fully flip that switch.
Matt Heinz, cohost of our CMO Coffee Talk series, re...
Whether you’re a recent grad or have already been in the workforce for a few years, it’s never too early or too late to start investing in your financial future. The sooner you get started, the easier it will be to achieve your financial goals and build a comfy nest egg for your later years.
A new solution now integrates 6sense’s advanced account targeting with LinkedIn’s advertising platform. This powerful combination enables mutual customers to leverage deep account insights to reach their most valuable audiences on the global LinkedIn network. With this integration, 6sense customers can now sync their dynamic segments with LinkedIn Campaign Manager to enhance account and persona targeting as well as optimize ad spend.
We’re all hopeful that 2021 brings new beginnings… and most importantly, health and prosperity personally and professionally. It’s no secret that 2020 has been a challenging (or at least very different) year for friends, families, businesses, and communities. (Our pets, on the other hand, have had a banner year!)