Nicole Klemp

As a content creator, you know that at the heart of every great marketing strategy is a thoughtfully crafted blog, chock-full of high-quality content to increase brand awareness, delight audiences, and influence revenue growth.

While artificial intelligence is developing by leaps and bounds, there are still some limitations on its ability to generate truly original content. AI has to operate from the information it's given. The type of input provided and the sort of data available affect how artificial intelligence delivers the goods. So as a content marketer myself, it got me wondering, is generative AI something copywriters should worry about today?

As organizations focus on closing out the year strong, most leaders already have one eye on the new year and what they hope to achieve as a business. If your organization doesn’t have a formal goal-setting process in place (or you have one that needs some work) this is a great opportunity to make a big impact.

If you’re paying a marketing agency for blog writing services, it’s more important than ever to make sure that investment pays off. In this blog post about blog posts, I'll share how to get the biggest bang for your blogging buck.

Think about some of the world’s most recognizable brands, like for example, Starbucks. Most of us can spot that round, green Starbucks logo from a mile away. Now think about some of Starbucks’ brand attributes — the things they’re known for — like friendly service, comfortable atmosphere, free wi-fi, and a wide variety of coffees and teas.

Nicole Klemp is the Content Director at 6sense, a B2B account engagement platform that’s seen tremendous growth in the last year. Nicole explains that part of the company’s success has been the alignment between the revenue and marketing teams and the quality video content that they publish and never gate.

The debate rages on in content marketing circles about whether or not to gate content. Learn why 6sense is firmly on the side of no forms.

“When I grow up, I’m gonna be a builder,” says my almost-five-year-old as he builds yet another house with his LEGO bricks. He loves when we drive by construction sites and can name every piece of equipment he sees.
Lately, I’ve wondered: When did we stop encouraging our kids to pursue blue-collar careers? And with the speed of technology, what will those industries look like in 13 years or so when my son graduates from high school?

Just like you protect your physical property — locking your car doors, keeping a close eye on your wallet or purse, or maybe even installing a home alarm system — any intellectual property that belongs to you needs to be protected as well.

Customer service today is customer-driven and omnichannel. When someone is reaching out to your brand on social media, you need to be listening and ready to respond. While we find that most companies want to include social as an integral part of their Customer Experience, many feel like they don’t have a good plan or strategy in place to address comments or inquiries.

The Six is a monthly email newsletter, curating the best content from 6sense, its partners, and other industry thought leaders.

The transition to an account-based go-to-market strategy can be a bit scary for marketers and sellers. In most areas of business (and life in general) change is rarely easy, even when you truly believe the outcome will be a positive one. We hear from marketers pretty regularly who really do believe in the value of an account-based approach — and are perhaps even employing some ABM tactics — but just don’t know how to fully flip that switch.
Matt Heinz, cohost of our CMO Coffee Talk series, re...

Original research on workforce trends in 2020

Whether you’re a recent grad or have already been in the workforce for a few years, it’s never too early or too late to start investing in your financial future. The sooner you get started, the easier it will be to achieve your financial goals and build a comfy nest egg for your later years.